The in-store events are like experiential event marketing for an event. Barnes & Noble, after all, is Maker Media’s top seller of Make:. More than 10,000 copies of each bimonthly issue are sold at the retailer. And Maker Media put on more than 130 larger-format Maker Faires around the world in 2014, says the company. Yet some smaller niche brands have been immune to broader industry problems. And Maker Media isn’t necessarily focused on the newsstand aspect, anyway. The chain-wide rollout will expose its brands to a much wider audience, says Maker Media CEO Gregg Brockway. “We’re interested in introducing more people to making and the Maker Faire and it’s good for us to get in front of a broader audience and it’s good for Barnes & Noble because they want to experiment with more in-store activities.” Make:, which counts about 200,000 total readers per issue, is planning Mini Maker Faires in Barnes & Noble stores across the country in early November. “The marketing efforts are very holistic, straddling local and national engagement with driving support from the corporate Barnes & Noble team, including Stephanie Fryling, VP Newsstand and Kathleen Campisano, VP of Toy and Game,” she says. “We’re activating the program at the local level to reflect the needs and wants of those communities, but also promoting the event through our national network of Makers, Maker Faires and our digital properties.” Magazine single copy sales may be tanking, but at least one publisher is going to great lengths to market its brands at retail. Maker Media, publisher of the DIY tech magazine Make:, is partnering with Barnes & Noble to bring small-scale versions of its Maker Faires into the stores. The program will launch across all 650 retail stores, with marketing support from both companies, says a Maker Media spokesperson. The partnership is interesting because it’s happening during a particularly grim period in newsstand sales. For the first-half of 2015, sales efficiencies hit an all-time low of 26.8 percent and retail sales shrank another 14 percent, compared to the same period last year. Over three days, customers can participate in robotics and 3D printing projects, for example, and hear from prominent makers from their communities. Barnes & Noble reported a $34.9 million loss for the quarter, its stock closed down almost 30 percent on Wednesday, fueling doom-and-gloom scenarios for brick-and-mortar booksellers. But programs like this one could bring more traffic into the store, and Maker Media will be selling its branded starter kits at the events as well—closing the promotional loop on all three of the company’s brand platforms: media, events and commerce.
Uber drivers in San Francisco protest in front of the company’s headquarters. Dara Kerr/CNET Uber drivers around the world took the streets on Wednesday to protest their wages. From Sydney to London to New York to San Francisco, drivers say they’re working increasingly long hours for increasingly less pay and it’s becoming impossible to earn a living. Along with protests, drivers in several cities are shutting down their apps for 12 hours as a form of strike against the ride-hailing company. The strike and protests come two days before Uber is expected to debut on the stock market with an initial public offering that is expected to raise around $9 billion and would value Uber at about $91.5 billion. That means hundreds of Uber employees will likely become overnight millionaires and the disparity of wealth between company employees and drivers will get even wider.”When I started it was part time, but now everyone is full time just to pay our bills,” said San Francisco driver Mostafa Makled and one of the organizers of the Bay Area protest. “Every year they change their policies regarding their rates.”Uber has changed drivers rates over the past couple of years, according to Harry Campbell, a Los Angeles driver who runs a popular blog called The Rideshare Guy. The company often makes these changes without a lot of warning or explanation to drivers.This isn’t the first time drivers have protested against Uber. Over the years, they’ve become increasingly unhappy with steadily lower pay, longer working hours and little to no support. They’ve staged protests, filed lawsuits, quit driving for the company or switched to rival Lyft. For its part, Uber has rolled out new initiatives in an effort to make things better for drivers, such as in-app tipping, a feature that pays drivers extra if they have to wait for customers and 24/7 phone support. Uber’s very existence depends on retaining drivers, because without them, it doesn’t have customers. Still, drivers say these initiatives aren’t enough.San Francisco protestAbout 100 drivers gathered in San Francisco in front of the company’s downtown headquarters. The atmosphere was more festive than tense as a brass band played and protestors chanted, “What do we want? Fair pay. When do we want it? Now.” Some people toted signs saying “Uber CEO: $43 million/year, Uber driver: $9/hour” and “Uber you are driving us to poverty.”One of the protestors was Shannon Liss-Riordan, the lawyer who’s brought several cases against Uber on behalf of drivers. These lawsuits center around Uber’s classification of drivers as independent contractors, rather than employees. Drivers must pay their own health insurance and don’t get benefits like sick days or vacation leave; they also have to pay for their own car maintenance, gas and other associated driving costs.Liss-Riordan has said that a lot of Uber’s success is built on the backs of the drivers and that the company shifts many of its costs of running a business onto workers since they aren’t classified as employees. She said she was happy to see the drivers come together for the protest on Wednesday.”It’s when people come together that they make a difference,” Liss-Riordan said. Gary Branson has been an Uber driver in the Bay Area about two years. He said he’s given about 5,000 rides with Uber, but he still can barely earn a living. Share your voice Uber, Lyft IPOs to mint next batch of Bay Area millionaires Uber tries to ‘rebuild the love’ with drivers. Can it work? Uber’s IPO filing dishes on frenemies, synergies and #DeleteUber Related stories Tags 5 Comments Tech Industry Roadshow “I live an extremely minimalist lifestyle and see what I can do to move past this situation,” Branson said. “Uber could charge more for their rides and pay their drivers enough to pay their rent.”Makled and the group he organizes with, called Gig Workers Rising, said he’s reached out to Uber headquarters a number of times about driver conditions but hasn’t heard back. So he’s taken his battle to California’s capitol and has met with Gov. Gavin Newsom and a handful of senators. He hopes to get laws passed that will better protect drivers.”[Uber is] pressuring everyone to drive 70 to 80 hours a week,” Makled said. “And that needs to stop.”Uber didn’t return request for comment. Uber
Anupama Parameswaran and Samantha AkkineniCollage of photos taken from Twitter and FacebookAnupama Parameswaran has revealed that she was the first choice for Ram Charan’s Rangasthalam and Samantha Akkineni accepted the role after she rejected it.Anupama Parameswaran will be next seen alongside Bellamkonda Sreenivas in Ramesh Varma-directed film Rakshasudu, which is scheduled for worldwide release on August 2. The actress, who is currently busy promoting the movie, opened up on rejecting Rangasthalam in a recent interaction with the media.Talking to media, Anupama Parameswaran reportedly revealed that director Sukumar had initially approached her with the offer to play the female lead in Rangasthalam. But she rejected the film as she could not adjust her dates for the project. The actress says she regrets missing the opportunity to work with mega power star Ram Charan in the film.After Anupama rejected it, Sukumar reportedly approached Samantha Akkineni, who grabbed the offer and rest is history. Rangasthalam not only became a blockbuster success at the worldwide box office but also emerged as the highest-grossing Telugu film of 2018.Anupama Parameswaran rose to fame with her debut Malayalam movie Premam in 2015 and forayed into Tollywood with its remake in 2016. Later, she has also entered Tamil and Kannada film industries. She has starred in over 10 movies in the last five years and has some hit films like A Aa, Premam and Sathamanam Bhavati. RakshasuduTwitterThe actress has worked with popular actors like Nani, Sharwanand, Ram and Sai Dharam Tej in Telugu films, but she never had the chance to romance a top star like Ram Charan. She might have had hit films in her kitty, but she does not have high grossers like Rangasthalam. By rejecting Sukumar’s film, she lost both the opportunities which could have changed the prospects of her career.Anupama Parameswaran will be seen romancing Bellamkonda Sreenivas in her upcoming movie Rakshasudu, which is touted to be an action thriller. It is the official remake of 2018 Tamil film Ratsasan. Both the hero and heroine have pinned a lot of hopes on the movie.
2 min read Enroll Now for Free Brought to you by PCWorld Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now What did your maternal grandfather do for a living? What was your high school mascot’s name? Your first pet’s name?If you have an online account at a retailer like Amazon.com, you’ve probably run into such questions when opening an account or when trying to recover one of the dozens of passwords you juggle in your head. Online businesses everywhere have embraced the technique, which is called knowledge-based authentication.Theoretically, the answers to these questions are so personal and obscure that knowing them proves you are you. Experts say, however, that the technology could end up helping hackers compromise your online accounts more easily.Knowledge-based authentication doesn’t replace user names and passwords; it’s an extra layer of security on top of such schemes, since hackers who stumble across your log-in credentials won’t easily figure out the name of your high-school sweetheart. Collecting log-in information and answers to secret questions from your computer requires keylogging software, making it harder for malicious hackers to triumph.Phishers Get Close to HomeJon Fisher, whose firm, Bharosa (acquired by Oracle last year), develops questions for companies to use, says knowledge-based authentication adds a step for account access. “Phishing both those pieces of information is fairly sophisticated.”But scammers have adapted, adding secret questions to their decoy pages, says Lance James, CTO of fraud research company Secure Science. Bank phishing sites may include their own fraudulent drop-down lists that capture people’s answers, which bad guys can then use to hack real accounts.Even when hackers don’t resort to subterfuge, these nuggets of information can be easier targets than passwords. Mark Burnett, author of Hacking the Code, has observed that seemingly random questions such as “What was the make of your first car?” have a narrow list of answers–in the case of autos, 38 major makers–that hackers can use to try to break into an account, versus a vast multitude of password combinations. This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. March 25, 2008